Using eBay to sell your items is one of the great ways to make money online. However, eBay can also be used in promoting and activating your offline selling activities. When you list your items on eBay, submit some information about your other offline businesses. By doing this, your eBay store acts as a marketing tool to your other selling activities. Buyers who check your auctions will get additional information about your store. It is a legitimate technique that does not violate the terms of using eBay, so do not worry, you will not be the only one doing this, other smart eBay sellers are making use of this advantage too.
After selling on eBay for a while you will be able to find auction titles that can draw in potential buyers. While checking any of your item's description, those buyers will get the chance to have a look at any other information you are listing about your offline store. This method is very useful especially for eBay members, who sell antiques, collectibles, or other items that can take a long time to be sold. Other smaller items can be listed on eBay along with the address and phone number of the seller’s offline store, where more products can be found. It sounds like an easy and effective marketing tool, isn't it?
However, before using this free advertising tool on your eBay listings, remember that not every business benefit from it. If you are selling products within a niche market, such as musical instruments or rare artwork, then using this kind of advertising on your auction listings will probably bring buyers to your offline store. But if you’re a provider of general goods that can be easily found, then you should consider another way for promoting them.
Including basic information about the offline store when using this marketing tool is what successful sellers do, and that is what you should do too. Provide a valid phone number, so that buyers can contact you. Add an accurate store address with a map, some pictures of the shop front and interior and if possible a simple description of the surrounding area. Do not forget also to provide a schedule of the store opening hours and to mention the parking status, especially if your store is in a vital location. All these extra information will help potential buyers get a complete picture about where they are going.
Do not forget that buyers like to know that they are welcome to come down to your store to make some business, so writing a small paragraph in your eBay listing about how your store provides an excellent service is what you need to do. Keep in mind, that even a simple invitation can make a difference between a casual browser and someone who will take the time to come and look at your merchandise.
Many sharp sellers and offline stores know that using eBay is an effective tool to promote their products and to sell their overstock. Don't you think it is time to be one of them too?
After selling on eBay for a while you will be able to find auction titles that can draw in potential buyers. While checking any of your item's description, those buyers will get the chance to have a look at any other information you are listing about your offline store. This method is very useful especially for eBay members, who sell antiques, collectibles, or other items that can take a long time to be sold. Other smaller items can be listed on eBay along with the address and phone number of the seller’s offline store, where more products can be found. It sounds like an easy and effective marketing tool, isn't it?
However, before using this free advertising tool on your eBay listings, remember that not every business benefit from it. If you are selling products within a niche market, such as musical instruments or rare artwork, then using this kind of advertising on your auction listings will probably bring buyers to your offline store. But if you’re a provider of general goods that can be easily found, then you should consider another way for promoting them.
Including basic information about the offline store when using this marketing tool is what successful sellers do, and that is what you should do too. Provide a valid phone number, so that buyers can contact you. Add an accurate store address with a map, some pictures of the shop front and interior and if possible a simple description of the surrounding area. Do not forget also to provide a schedule of the store opening hours and to mention the parking status, especially if your store is in a vital location. All these extra information will help potential buyers get a complete picture about where they are going.
Do not forget that buyers like to know that they are welcome to come down to your store to make some business, so writing a small paragraph in your eBay listing about how your store provides an excellent service is what you need to do. Keep in mind, that even a simple invitation can make a difference between a casual browser and someone who will take the time to come and look at your merchandise.
Many sharp sellers and offline stores know that using eBay is an effective tool to promote their products and to sell their overstock. Don't you think it is time to be one of them too?
