Using eBay as a tool to develop your other businesses

Selling is not the only thing that most sellers do on eBay to earn an extra income. In fact, a decent amount of the money that eBay sellers make comes from using eBay as a tool to help their existing businesses.

There are many different ways to use eBay as a helping tool. On the one hand, you can use eBay as a new market for your old inventory. If you are running a business and having a leftover stock or used items, then eBay is the right place to sell these things. In fact, you can do this on a regular basis to get rid of things that won’t sell for the amount of money you ask for in your offline store, or items that are no longer in demand in the town or city where your business is based. Do not forget that you are already an expert in the items you are selling and you know for sure that they are of good quality to be sold on eBay. So, know for sure that you will make a lot of money out of this.

On the other hand, being an eBay seller with a good reputation makes you an excellent buyer too and your chances will be bigger in getting all what you need for your offline business on eBay for a good discount.

However, the best of eBay comes out when you use it as a marketing tool. As a seller on eBay you are probably aware of this great tool that eBay provides for its users. "About Me" page is where the true power of eBay lies. On this page you get to write whatever you want about yourself and accordingly about your other businesses. Moreover, "About Me" page allows you to provide a link to your website. In other words, you will be able to attract viewers to your business website by providing a link to your "About Me" page from each of your auctions and providing a link to your website from your "About Me" page.

To create an "About Me" page, you just need to click on "Community" on the toolbar, scroll down to the bottom of the page, and click "Create an About Me page". Afterwards, you get to choose between entering your own HTML or allowing eBay to lead you through the whole process. Next, you need to write a small paragraph about your business, and if you have a website, provide a link to it, - and you’re done. All you need to do now is to sit back and watch as buyers browse your website for good deals.

This marketing strategy is not new. In fact, thousands of eBay users guarantee that it works perfectly in attracting buyers from eBay to their websites, and with the help of a well written sales copy they were able to sell directly to buyers without using eBay. Furthermore, the people you will get to your website will be targeted, because they are those who were interested in your auctions in the first place.

If you still do not have an "About Me" page, then it is time to think about creating one. And if you are still confused about how to attract buyers to your auctions, then it is time to read my other blog posts.