As an eBay seller you are probably aware of the " Promotional Flyer" option on eBay. It is a free tool that you can use to promote your eBay store.
" Promotional Flyer" is basically a list of all items available in your eBay store. It comes with this default message: "Thank you for your purchase! Please visit my eBay Store for more great items and friendly, reliable customer service. You might have received one of those from another eBay vendor. Yet, there are ways to make your own " Promotional Flyer" stand out from all other flyers.
You are wondering how you can do that. It is very easy.
Log in to your eBay account, then go to "Manage Your Store". Click now on "Promotions", and there you will find the "Store Promotional Flyer" option. A flyer will be automatically generated using the products and settings from your eBay store and you can customize it the way you want. Make sure to add a frame to your flyer to make it look more attractive in the eyes of your recipients.
After creating your flyer, you can print it as many times as you want. Keep in mind that your flyer will be updated automatically to display your latest items. So print what you need day by day to make sure you promote for all your items.
Now comes the second step: How to use these promotional flyers? - Well, you can use them in many different ways. The first possible idea that can come to your mind will be to go out to the street and hand them out to the people walking past you. Yet, it is not an effective way. Most people taking your flyer on the street might not be interested in looking at the items your are promoting and it’ll just be a waste of paper, ink and time. No, there are much better ways to give out your flyers.
Putting them in envelopes is quite a good way to start with. Like you do with your business cards or compliment slips, put your flyers in envelopes and send them to your customers. Knowing what your customers bought in the past will help you place the right items on the flyer you are sending. These flyers will act then as a mini catalogue, which will surely help you make a few sales out of it.
If you have an existing shop or business, then you can give out these flyers directly to your customers. That way, you let them know that you have an eBay store with lots of other products that they can have a look at.
Looking up the addresses of business organizations and commercial enterprises in your area that might need what you are selling is another way to target your flyers.
If you are into underground marketing ways, then giving out your flyers outside a rival store that sell items similar to yours, is another way for you . Yet, you have to be aware that your presence outside a rival shop will cause the owners to be furious. So, give your flyers only to people coming out of the store, not entering it.
Finally, if someone types your store’s address as written on the flyer and then buys something, you’ll get the 75% final value fee credit for advertising, without even having to pay anything doing so. This should be more than enough for you to start using eBay's "Promotional Flyer" now.
" Promotional Flyer" is basically a list of all items available in your eBay store. It comes with this default message: "Thank you for your purchase! Please visit my eBay Store for more great items and friendly, reliable customer service. You might have received one of those from another eBay vendor. Yet, there are ways to make your own " Promotional Flyer" stand out from all other flyers.
You are wondering how you can do that. It is very easy.
Log in to your eBay account, then go to "Manage Your Store". Click now on "Promotions", and there you will find the "Store Promotional Flyer" option. A flyer will be automatically generated using the products and settings from your eBay store and you can customize it the way you want. Make sure to add a frame to your flyer to make it look more attractive in the eyes of your recipients.
After creating your flyer, you can print it as many times as you want. Keep in mind that your flyer will be updated automatically to display your latest items. So print what you need day by day to make sure you promote for all your items.
Now comes the second step: How to use these promotional flyers? - Well, you can use them in many different ways. The first possible idea that can come to your mind will be to go out to the street and hand them out to the people walking past you. Yet, it is not an effective way. Most people taking your flyer on the street might not be interested in looking at the items your are promoting and it’ll just be a waste of paper, ink and time. No, there are much better ways to give out your flyers.
Putting them in envelopes is quite a good way to start with. Like you do with your business cards or compliment slips, put your flyers in envelopes and send them to your customers. Knowing what your customers bought in the past will help you place the right items on the flyer you are sending. These flyers will act then as a mini catalogue, which will surely help you make a few sales out of it.
If you have an existing shop or business, then you can give out these flyers directly to your customers. That way, you let them know that you have an eBay store with lots of other products that they can have a look at.
Looking up the addresses of business organizations and commercial enterprises in your area that might need what you are selling is another way to target your flyers.
If you are into underground marketing ways, then giving out your flyers outside a rival store that sell items similar to yours, is another way for you . Yet, you have to be aware that your presence outside a rival shop will cause the owners to be furious. So, give your flyers only to people coming out of the store, not entering it.
Finally, if someone types your store’s address as written on the flyer and then buys something, you’ll get the 75% final value fee credit for advertising, without even having to pay anything doing so. This should be more than enough for you to start using eBay's "Promotional Flyer" now.
