A successful eBay auction requires several elements to bring the income you are looking for. One of the most significant elements for your eBay auction is composing a sales page for it, a perfect sales page that brings buyers' money to your bank account.
For a sales page to be a winner, you need to consider several elements.
A prominent headline is definitely the one thing to start with. The headline must be different and unique to be able to compete among other headlines, when bidders search for particular items. The headline must include the name of the item posted for sale and the title of your auction, so that when someone searches for a specific item in your category, that title appears in the search results. So, be sure to make it an eye catcher.
Completing the rest of your sales page is done while setting up your auction on eBay.
Especially if similar items to yours are being posted on other eBay auctions, you need to urge bidders to bid on your items or even buy them now. To do that, you need to give out the main features of the item you are selling, by using words that catch the attention of the bidder or even words that get them emotionally involved. For example, when you sell an inherited item, you should talk a bit about its history and give some details about it to make it more of value to potential buyers.
Telling the bidders about the benefits they are going to get out of the item you are selling them also counts in making the item more valuable and more worthy to them. At the end of your sales page make sure to tell your bidders that you are offering a money back guarantee, in case of dissatisfaction.
However, when a guarantee is made, it should be honored. Usually, a guarantee is being offered only on new items. Yet, if an item arrives at the buyers address in a condition different than what was described on eBay, you are obliged to give the money back. That's why eBay requires that you give an accurate description of your items when displaying them for sale.
Explaining to the bidders why they should bid on your item and not on items similar to yours on other auctions, must be done without degrading other sellers or their products. There is a fine line here that you cannot cross. An outstanding sales page with benefits and features of the items you are selling, clear pictures of them and a promise that you will respect your money back guarantee is the right way to encourage them to bid on your auctions.
Remember always that you are using the sales page to sell stuff on eBay. And as a seller you should use all your marketing tools to sell all items on your list. Including pictures of your items will surely bring more bidders. People tend to see what they are buying, that sometimes they can ignore an auction that does not include pictures. Make sure you upload clear pictures that show the item in its best light and from all sides.
Simply, using the right words on your sales page is the key to a successful selling career on eBay.
For a sales page to be a winner, you need to consider several elements.
A prominent headline is definitely the one thing to start with. The headline must be different and unique to be able to compete among other headlines, when bidders search for particular items. The headline must include the name of the item posted for sale and the title of your auction, so that when someone searches for a specific item in your category, that title appears in the search results. So, be sure to make it an eye catcher.
Completing the rest of your sales page is done while setting up your auction on eBay.
Especially if similar items to yours are being posted on other eBay auctions, you need to urge bidders to bid on your items or even buy them now. To do that, you need to give out the main features of the item you are selling, by using words that catch the attention of the bidder or even words that get them emotionally involved. For example, when you sell an inherited item, you should talk a bit about its history and give some details about it to make it more of value to potential buyers.
Telling the bidders about the benefits they are going to get out of the item you are selling them also counts in making the item more valuable and more worthy to them. At the end of your sales page make sure to tell your bidders that you are offering a money back guarantee, in case of dissatisfaction.
However, when a guarantee is made, it should be honored. Usually, a guarantee is being offered only on new items. Yet, if an item arrives at the buyers address in a condition different than what was described on eBay, you are obliged to give the money back. That's why eBay requires that you give an accurate description of your items when displaying them for sale.
Explaining to the bidders why they should bid on your item and not on items similar to yours on other auctions, must be done without degrading other sellers or their products. There is a fine line here that you cannot cross. An outstanding sales page with benefits and features of the items you are selling, clear pictures of them and a promise that you will respect your money back guarantee is the right way to encourage them to bid on your auctions.
Remember always that you are using the sales page to sell stuff on eBay. And as a seller you should use all your marketing tools to sell all items on your list. Including pictures of your items will surely bring more bidders. People tend to see what they are buying, that sometimes they can ignore an auction that does not include pictures. Make sure you upload clear pictures that show the item in its best light and from all sides.
Simply, using the right words on your sales page is the key to a successful selling career on eBay.
